The Houston-based startup already has space available in Rice Village, The Galleria and Post Oak Plaza, and the new deal will expand that to a large number of Walmart locations nationwide.
The partnership makes sense for both parties. In a year in which retailers are facing multiple challenges, from economic concerns to COVID-19 logistics issues, pop-up retail offers an opportunity to drive customer engagement while also giving brands the ability to test and optimize their storefronts for maximum effectiveness.
Popable’s platform is designed to take the headache out of finding and leasing temporary retail spaces. It does this by connecting brands with available spaces and them to easily connect and negotiate terms for each space.The platform pop up shop is free for brands, and only requires a minor listing fee for spaces.
There are many different reasons to use popups, but they should always be used sparingly and only for the most important communications. Using them as an effort to bolster short-term metrics can damage your long-term user experience and lead to users avoiding your site altogether. Instead, consider alternative approaches that respect your users’ needs and preserve your organization’s intent (e., collecting feedback, notifying users of data collection, acquiring email addresses, or encouraging channel transitions).
When used appropriately, popups can be an effective way to convey critical information without interrupting the user’s flow on your website. To minimize distractions, it’s best to use a nonmodal overlay that displays on top of existing content. It should be visually lightweight and blend in with the surrounding design, so it’s not seen as an aggressive interruption to the user’s experience. It should also be placed where it will appear most relevant contextually and ideally, when the user is actively engaging with your content.
If you must use a modal popup, be sure to test its timing. It’s not uncommon for a popup to interrupt the user experience too soon and be perceived as an aggressive interruption. This is especially true on mobile, where a modal popup is more likely to be ignored and negatively impact the user’s experience.
Another thing to keep in mind is the size and shape of your popup. A modal popup that is too big can be difficult to close and may cause the user to get frustrated with your site. It’s important to test out different shapes, sizes and timing to find the optimal solution. Also, remember to optimize your popups for mobile UX. You can do this by making them responsive to the screen size and device, avoiding overly intrusive or large-scale overlays, and by ensuring that they don’t obscure critical page content. Lastly, avoid using multiple modals at once—this will make your site feel cluttered and unorganized